Prospects for the Marketing of

The ELBTOWER

in collaboration with David Chipperfield & Olafur Eliasson

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"By covering the entire facade of the new ELBTOWER,
the design is a work of art of architectural dimensions."

The lightning is very obvious that the project can be incredibly & authentically placed to touch our emotions within the atmosphere of wind, water and reflection of light.

The Hologram as a Harbinger.

The Building as a Radiant Character.

The Emotional Aspect.

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